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We offer advice on key operational and functional units:
Reception, hotel housekeeping, food & beverages, kitchen, spa, etc.

 

Hotel 

1. Analysis of the hotel product / investment project 
2. Recommendations for optimization of the hotel product (for existing hotels) 
3. Construction of the hotel product (for construction and new hotels) 
4. Marketing and sale of hotel product 

 

Food & Beverage 

1. Analysis of F & B product / investment project 
2. Recommendations for optimization of F & B products (for existing hotels) 
3. Construction of F & B product (for construction and new hotels) 
a. General Concept 
b. General rules of operation and organization of work 
c. Organization of trade hall 
d. Organization of the kitchen 

 

HACCP 

1. Preparation of HACCP plan 
2. Development of a system of self-control
3. Checklists 
4. Safety precautions when working with machinery and equipment 

Program "Mystery Shopping" 

1. Monitoring and evaluation of service quality 
2. Proposals for improving the quality of services 
3. Identification of training needs 
4. Proposals for improving sales 

COMMERCE CONSULTING 
Analysis of competitive advantages, Market positioning, Pricing, Trade Negotiations, Sales and Contracts

A) Analysis 
1. Assessment of current status. Recommendations 
2. Price analysis and pricing 
3. Budget Sales 
B) Negotiation 
1. Identification of partners 
2. Intermediation in concluding contracts 

 

FINANCIAL CONSULTING 
Business Planning, Preparation of plans for sales, Preparation of operating budgets, Evaluation of investment projects, Financial and operational efficiency. Control

1. Assessment of current status. Recommendations 
2. Create an operating budget 
a. Budget Sales 
b. Budget expenditure 
c. Planning Staff 
3. Organizational - management structure 
4. Systems of evaluation and control

Marketing Outsourcing

Business Environment Development Bulgaria is able to provide an outsourced marketing management solution for clients. The level of outsourcing varies from client to client.

Some clients have decided to outsource their entire marketing management function to Business Environment Development Bulgaria, whilst others have opted to outsource several functions. 

Outsourcing gives the client a flexible marketing resource that can be quickly flexed up or down to meet changing strategic and operational requirements. Unlike traditional in-house solutions, the skills available to the client can be adjusted to suit particular stages in the evolution of an organisation. It is this flexibility coupled with Business Environment Development Bulgaria’s expertise and independence that is attractive to clients.

Outsourcing agreements are normally structured around a core minimum level of management support that can be supplemented as required.

Experience shows that this solution is particularly attractive to organisations that are experiencing rapid growth, or for those who have limited line marketing management needs, yet require significant input to various marketing projects.

Business Environment Development Bulgaria can offer outsourcing solutions covering:

• Strategy formulation

• Marketing plan design and implementation

• PR and communications strategy

• Sponsorship management

• Advertising campaign design and implementation

• Web site project management

• Customer and key account monitoring

• Hospitality events

• Graphic design

• Re-branding and new product launch

Marketing Consultancy

 

Business Environment Development Bulgaria adopts a pragmatic yet innovative approach to marketing consultancy, placing an emphasis on project management and implementation.

As such, Business Environment Development Bulgaria prefers to work with clients on an on-going basis, assisting them with the implementation of recommendations contained within consultancy projects. Such projects have been completed with major global organisations as well as with regional businesses.

Business Environment Development Bulgaria has considerable experience of leading clients through strategy formulation and marketing planning projects, working alongside the senior management team of its clients. It is particularly strong in managing re-branding and brand evolution projects.

Business Environment Development Bulgaria is also able to assist clients with customer survey work and key account management perception monitoring.

Business Environment Development Bulgaria has experience across numerous sectors both b2b and consumer, however, it is probably best known for its work in professional services marketing and the business-to-business sector.

The content of consultancy projects varies but Business Environment Development Bulgaria has particular strength in strategic marketing planning exercises and re-branding and new service launches.